Way back, Amazon rolled out their Amazon Mom* program for caregivers. You didn’t have to be a mom to join. Membership started out free, and if you made qualifying purchases your membership could be extended. The incentive to join? Bigger subscribe & save discounts on things like diapers and other regularly-purchased baby items. Plus, you could get free two-day shipping on a lot of items. It was a cool deal.
Is Amazon Mom Prime a deal anymore? Here’s the email I just got:
The Amazon Mom program is changing in 2012 and we want to make sure you know about it. Some of these changes affect your membership. Here’s how:
- Starting on January 24, 2012, the maximum discount available on diapers and wipes subscriptions will be 20%. This includes a 5% Subscribe & Save discount plus an additional 15% exclusively for Amazon Mom members who are earning free shipping benefits or have an active Amazon Prime membership.
- Customers who join Amazon Mom in 2012 will get three months of FREE Two-Day Shipping benefits. Once the initial free period is over, customers can join Amazon Prime to continue to receive full access to Amazon Mom and Amazon Prime benefits.
Since your free shipping benefits have ended and you have not yet joined Amazon Prime, the additional 15% Amazon Mom discount on diapers and wipes subscriptions will expire on January 24, 2012.
We hope that you have enjoyed the value and convenience of your Amazon Mom membership over the past year. To continue receiving all the benefits of Amazon Mom, join Amazon Prime for $79/year. As a Prime member you’ll receive:
- 20% off diapers and wipes subscriptions with Amazon Mom and Subscribe & Save.
- FREE Two-Day Shipping on millions of items.
- Unlimited instant streaming of thousands of videos with a wide range of content for the whole family, including Sesame Street and Phineas and Ferb.
- A Kindle book to borrow for free each month from the Kindle Owners’ Lending Library.
- Membership sharing benefits: invite up to four household members to share your shipping benefits for free.
To learn more or make changes to your Amazon Mom membership, please visit www.amazon.com/mom-faq.
To see details on your current subscriptions, please visit www.amazon.com/manageyoursubscriptions.
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I’d have to pay $79/12 months to continue getting 20% off my disposable diaper purchases. I used to get 30% off and my most recent purchase was still grandfathered in, but now my best discount is 20% off IF I sign up and pay for Prime.
The Luv’s diapers* I buy for the kids (both are in a size 5 right now) cost $37.99 for a box of 168 at today’s Amazon price. That’s .23 each. With the 20% subscribe & save discount, the price becomes $30.39, or $0.18 each.
The price difference for me is $7.60 per box if I keep Prime going.
If I don’t keep Prime, but keep subscribe & save, I’d save 5%, or $1.89 per box.
I looked over my past order history. Looks like I buy a box aproximately once per month, sometimes one box per two months.
At 1 box/month, I would save money off Amazon’s regular price by joining Prime. Barely.
Purchasing 12 boxes WITH Prime is a savings of $91.20. Subtract out $79 Prime fees and that’s $12.20 saved. Whoop-de-do.
See, Amazon’s purpose in Prime is to get us to spend more of our money (duh). If we know we’ll get free 2-day shipping from their site on a lot of things, we’d probably buy more from Amazon than other companies.
Same goes for our diapers purchases. If we know we already paid $79/year to save some money, we won’t buy diapers anywhere else. Even if the price for buying elsewhere is a little lower, we wouldn’t want to waste our discount, now would we?
Prime does include some other new benefits, such as streaming TV shows and movies, and a free book rental per month if you have a Kindle.
This service could replace your cable bill or Netflix, depending on if it has titles you’d use.
I do have a Kindle, and the free book rental might be an extra nice perk for me. Except, I already have tons of free Kindle books waiting for me to read, and my public library offers lots of titles to borrow. I have not been impressed with the free-to-borrow titles via the Prime program.
What do you think? Is paying for Amazon Prime worth it to you? Do you use the side benefits (streaming TV, Kindle rentals, fast shipping)?
*Affiliate link, see my disclosure policy