I used to take internet surveys to make an extra few dollars. In all, I estimate that I earned about $30.
But, these surveys were about specific products, and in a way, taking the survey felt like I was subjecting myself to one big advertisement. I had to learn about the product, give my opinion on its various features and benefits, and describe whether it would be a product I’d want to purchase and use in the future.
I have to wonder about the motivations of the marketing companies behind such surveys.
True, they probably are seeking feedback on their product. But, they have to realize that when someone takes a 15+ minute survey about a product that may or may not be familiar to them, that’s a decent amount of exposure to their product.
Would you want to watch a 15-minute commercial or infomercial? Probably not. But by rewarding survey-takers with a few dollars, you have a motivated, captive audience who is now more aware of your specific product.
Recently, I decided the surveys weren’t worth my time. And, I decided that I’d be better off by avoiding these pseudo ads.
Today, J.D. at Get Rich Slowly wrote about the prevalence of advertising and how its presence can increase our levels of consumerism.
I think he makes great points.
There’s nothing wrong with participating in survey or opinion groups to earn a few bucks. But, I think we have to remember that we’re being exposed to advertising that can subconsciously lead us to spend (or want to spend) more.