A new study has found that people who are sad are likely to have impaired judgment when it comes to making purchases, and they spend more money than they normally would.
From the story:
Study participants who watched a sadness-inducing video clip offered to pay nearly four times as much money to buy a water bottle than a group that watched an emotionally neutral clip.
Either the sad video clip made them really, really thirsty, or the study is on to something.
Also from the story:
"It’s not necessarily that you go to the mall and go on a shopping spree," said Charlesworth, author of a book on stress management. "It’s often more subtle — you spend a bit more on something than you normally would. But if you magnify that over the course of a year, or a lifetime, those little things add up."
Interesting. What do you think?